Spotlight: Interview with TLA By Justin



  If you read the Adult Check boards then your bound to know who TLA is, if you don't, TLA is a successful Adult Check Webmaster who frequents the boards, some love him, some hate him, but regardless of that, I believe he's an interesting guy and IMO has some great thoughts for you guys that would like to try your hand at avs sites. Hope you like it. Justin.
 

Justin: Welcome to Rookie Class TLA, how long have you been an adult check webmaster and how did you first start out?
TLA: I started out in 1996 and my very first site was an Adult Check site. I still have it. After getting a couple of ID's and looking around at sites, I was a typical surfer, I thought to myself that I could do it too. I found a tutorial to teach me html and went through it in one day. My only problem was pics so I started the same way many webmasters did. Totally illegal with pics I'd gotten from newsgroups, downloaded from the net etc. Then I read a post about using illegal pics, ( I didn't know anything about what I was doing or that using others pics was illegal) and promptly called Dave Clark at Web Legal and order my first CD. I struggled to pay for it as I wasn't making any money but I knew I would. I worked full time and made sites and tried to make it go. Eventually I was making more from my sites than I was at work so I did the part time thing and finally quit in October of 97. I've been doing it full time since then. A lot of people helped me back then with advice, scolding when I needed it and even a secret now and then. It's thanks to those people I'm where I'm at today. I don't have the biggest sites on the net, nor the fanciest, nor even my own paysite. Just a bunch of sites with Adult Check and a few free sites on free servers.

Justin: What are your comments on the avs systems at present and what advancements do you see them making in the future?
TLA: I love the AVS system. It's what made me semi rich and is continuing to do that. It's paid for my 2.5 acres of lakeshore and my new 3300 SQ ft house and all my toys. The only thing that concerns me with AVS's in general is are they trustworthy and is their links list open to the public or can only members access it. Other than that they pretty much all work the same way. I think more of them will be offering more content for their webmasters. Videos, chat, games etc. that webmasters don't want to pay for on a small site. Some offer some of those things now. I also think that many of them will attempt to become portals and offer all the things, email, news, sports, etc. that a regular non adult portal has plus the added benefit of porn.

Justin: Your very much a character on the ac boards, what do you find are some of the most glaring mistakes etc. the people make when using an avs and trying to make money and what is some advice you could give them about some of the pitfalls etc. to look out for?
TLA: Character huh? I tell it like it is and I don't suffer fools gladly, nor do I let experienced webmasters give stupid advice to newbies or try to scare them. If that makes me a character so be it. I'm blunt and to the point and a lot of people don't like it. On the other hand a lot do like it. I seem to have no middle ground, people either like me or hate me. Anyway, the biggest mistake I see is newbies trying to put up a site on a free host and make money from signups with an AVS. Worse yet is putting a site up on Angelfire, Tripod, Geocities or any place like that where they don't allow adult sites or porn. The first rule is no banners on your splash pages. Don't let the surfer go anywhere but where you want him to, free hosts banners take your valuable signups. Newbies still believe the myth that you can put up a porn site, signup with an AVS and make a ton of money. Wrong, it takes work and a lot of work. I work an easy 12 hours per day, 7 days a week and fall further behind everyday. Another thing new webmasters do wrong is trying to be everything to everyone. Don't put up a general site, specialize in something, find a niche and learn it. Lastly, find a good adult server with decent prices and low BW charges and get set up on it. When you can afford it get your own domain name. That's the highest priority along with your own space on an adult server. I found this book by Ken Evoy called Make Your Site Sell. It's the best book I've ever found on how to design and market a site. I've started the process of changing my sites around, rewording them for SE and for better signups. It's something I wish I would have had 4 years ago. His 5 Pillars affiliate program and manual is a roadmap for how to make any program you are affiliated with make you more money. My income is up right around 10% in the last 6 weeks and I attribute it all to MYSS and the changes I made because of what I read. Just the free things Ken gives away on the site are worth it. You can find out more about it at Sitesell.com.

Justin: What is your opinion on the new policy changes at Adult Check and what are your comments on adult check as a whole?
TLA: I don't think AC went far enough with the new policies! I'd like to see more pics required, less tolerance of cheating webmasters and more consistent application of present policies to the Gold Site program. Actually I'd like to see a moratorium on new Gold Sites until they get the present sites weeded out and the links list cleaned up. That will never happen though. I fight with AC as much as I do with anyone else. When they do something good I tell them and when I think they screwed up I tell them that also. Heh, heh, I know they don't always like the way I tell them but they do listen. I think they do a good job at what they do. The best AVS out there as far as I'm concerned. When I do things the way they tell me I make money. That's the bottom line.

Justin: If you could make 1 change to Adult Check, what would it be?
TLA: The lifting of the 25 sites per template. There is no way you can tell me the surfer wants to see me make a 9 page site with 5 pics and 3 banners per page rather than a nice 3 page site with 15 pics and 3 banners per page. Yet if I want to make more AC sites that's what it comes down to. AC is, IMHO, telling me to make the kind of sites I hate just because I have 25 with the 3 pics pages. So I stopped making regular sites. I hate that rule and AC knows it. ;)

Justin: Do you think there are still good income possibilities for new guys starting out on avs sites?
TLA: Definitely, without a doubt. People are doing it everyday. I do think it's harder now to get started but it's still the best thing going on the net for generating income. Some aspects are actually easier because now you can find everything you need to know on the net. Marketing, SE, site design etc. that wasn't really there when I started. It's tougher because there are now more webmasters and more sites but quality webmasters and quality sites still seem to be the exception rather than the rule. Quality sells and it always will. Learn the porn biz, learn the tricks of the trade, learn what your customers want and most of all learn how to get good SE positions. It takes some time, some dedication and a lot of work but it can still be done.

Justin: How do you see the webmastering biz progressing in the future?
TLA: I expect Congress will get it's act together someday and some watered down version of Coop will pass. It won't make much difference except for most free sites in the USA going away. The rest of the world will still be able to have free sites. More people will be forced to join the AVS system or go out of business. I think the US Govt. will be looking for a few blatantly illegal free sites to prosecute for porn in the hope of scaring the rest out of business. In the next 3-5 years I expect the big to get much bigger and to control much of the porn on the net. My goal was and always has been to be big enough the big boys won't be able to force me out of business but have to buy me out. The small webmaster will all but disappear. I use a Wal-Mart analogy frequently. When they come to town the small, inefficient mom and pops usually go out of business, medium sized business are forced to change a lot of things for the better or go out of business. The big boys are going to find it's easier to own a bunch of their own feeder sites instead of having partnerships along with all the hassles the partnerships or affiliates bring. Before that happens I look for them to start limiting affiliates and weeding out the ones who don't produce. It's happening in non adult now. Personally, I can't wait for the BW to get better so virtual sex will be viable on the net. Imagine being able to walk all around a model, get closer or further away, see her from below or above, all with no loss of clarity. Being able to simulate touching her, feeling her etc. Someone is going to make a ton of money selling the accessories for virtual sex on the net but I'm going to make a ton by being one of the first sites to have it, no matter what it costs me.

Justin: Thanks for your time TLA, take care.
TLA: Thanks for having me on the site. It was a pleasure.