Banner ads suck. We all know that don’t we. Text ads work better and we should all know that too. Matter of fact the text ads Google likes best are text links like this one to this mature womans site.
Mature Woman Porn is going to work much better than a 468×60 banner ad for the same site. The same as Older Women Pics is going to work better than most any banner you can use. BTW, if you don’t like porn or older womens naked porn pics I’d suggest you not click on either link as they do go to mature womens porn pics.
So why am I getting emails from my sponsors saying we have a ‘New hard hitting banner ad’ for older or mature womens sites. Unless it’s a trick banner for older women or whatever a text link ad is going to work much better.
People are banner blind and we all know they have been for years. It’s nothing new and it doesn’t make any difference what kind of mature womens banner it is. We’ve all been bitching for years that banners suck so why are sponsors trying to tell us that they have great banner ads. There is no such thing.
Hell, even the search engines like text link ads better and Google even goes so far as to recommend using them. Of course if you are into AdSense at all you know this. Googles AdSense ads are designed to look like text links. Problem is a lot of people use the banner looking ads because that’s what they think they should use because it’s what everyone else uses.
Google suggests you blend your ads in so they don’t look like ads. If you are selling Google products you can even get text links from Google and include them in a paragraph that’s about what the link is about. Google likes text links.
Google also likes on topic text links and ranks them higher than links in a side menu because any link in the body of the text is considered more important than a menu link or a link in the right or left hand column.
A picture may be worth a thousand words but it’s not worth a damn thing if it’s a banner ad and it’s being totally ignored because surfers are banner blind. Makes me wonder why sponosrs are catching up with the times and are whining about poor conversion rates, poor traffic, etc.
Not only are sponsors bitching so are webmasters. Problem is sponsors just keep coming out with the same old crap that hasn’t worked for at least 6 years now. Problem is webmasters keep accepting this crap from sponsors and the webmasters are bitching about poor ctr, poor conversion and poor everything.
Well, if you are tired of it let your sponsor know they really have to do better and then stop using the damn banners they tell you are so great. Sheesh, that’s a no brainer. So quit doing it. I’m seriously considering dropping all of my sponsors who keep telling me the same old crap that doesn’t work, works.
BS, come up with something new and make your affiliates happy. Teach them how to write text ads, don’t write them for the affiliates as you as a sponsor don’t want the same damn text showing up everywhere. As an affiliate just automatically reject sponsor banner ads and write a paragraph about fucking older women or something and put it up instead of the banner.
Oh and one other thing, for your own sites Google gives more weight to a text link that’s above the fold than it does to one that’s below the fold. If you notice, Ive started making all of my links in the first or second paragraph so they are always in view of every surfer who hits this site. Besides the little extra boost I get from not doing the same old thing everyone else is doing.
Banners aren’t mature anymore, they were mature in the year 2000, now they are just older crap that doesn’t matter all that much. Instead of doing all the older things you were doing try something different because banners are older tech. My older woman sites are doing much better since I started sending them traffic this way.
One other thing about text link ads the way I’m using them. Sure people can ignore them very easily but not as easily as they ignore banners. They also only attract people truly interested in what the link is about so my traffic is much better targeted than I’d get from some trick banner.
It ain’t all about ctr, it’s about how much money you make per surfer. If a trick banner gets them there but they never buy anything you don’t make any money. What you do get to do is brag about your ctr. Personally I’d rather brag about conversion rates and money. Wouldn’t you?
