Somedays I really wonder what people on the net are thinking. Really, I do. How do you sell a site when you have 50 traffic leaks on the front page and another 100 on the tour? Why do people put up a site to sell something and then give the very surfers they are trying to sell to the opportunity to leave?
Here;s the naked teens affiliate frontend for my cyberbutt naked teens paysite. Hot Naked Teens and there are damn few traffic leaks anywhere on the naked teens site. The ones that are there are required by CCBill. The biggest one is the webmasters link that goes to the cyberbutt naked teens affiliates part of the site.
There is nothing to distract surfers nor am I hoping if they leave they’ll click on some banner or other link and I’ll make a few pennies on it. If they don’t want to enter the site that’s up to them but I sure as hell aren’t going to offer them the opportunity to leave before I hit them with the full tour and sales pitch.
Doing anything else is blatant stupidity and would cost me money. Furthermore, if I did put any links on that left the site it would be one per page, at the bottom, and they would end up at another different site in my network. The idea of a site where you are selling something is to sell it, not give your surfer the option to leave. Naked teens photos of sexy tiny tits is an example of a teens site with traffic leaks. However it’s also a part of my linking process for my total network of sites.
I’m failry certain that on 99% of my naked teens sites there are no banners for other pay sites, no escaping from my teen sites and damn few opportunities for surfers looking for naked teens or small tits to go anywhere but another of my teens tits sites. That’s how you maximize sales when you are selling ID’s. Seems simple enough to me.
Next bitch is sending surfers to a signup page that doesn’t have what you tell them it has. When paysites or avs sites change their pages and get rid of all the info you lead the surfer to expect to find at the link, it makes you look like you are trying to scam the surfer and they won’t buy from you or the site you sent them to.
To the surfer it seems to much like bait and switch and they immediately loose trust and just leave. How do you get them to trust you with their credit card info when they already feel you lied to them about the page you sent them to.
This is even worse than traffic leaks. It totally destroys your credibility and any chance of converting the surfer into a paying customer. Credibility is to hard to come by, on the net, to send surfers anyplace where they feel they have been lied to. It just kills sales.
Selling is a fairly simple process to define. Tell them what you have, tell them what it will do for them and then tell them what to do next to get it. Not having what you tell them you have, on the signup page, is a sales killer. Giving them all kinds of options to leave the site is a sales killer.
Now you can be sneaky and imply you have something but if you don’t have what the surfer infers that you have then the surfer feels lied to and either won’t signup or will cancel quickly afer signing up. It doesn’t matter if you have exactly what you said, if you lead the surfer to infer something else, to the surfer it’s a lie. Ya just lost that sale.
You have to have exactly what you lead the surfer to believe you have if you want that surfer to signup at your site or buy what you are selling. Another problem is having links that don’t go to what you lead the surfer to believe the link goes to. Oops, just lost that sale too.
Everyone needs to understand that with surfers it’s a trust issue. If they can’t trust what you say, if they can’t trust the links you have then you have lost a sale. It’s that simple. They are ready enough to go to another site without your loosing their trust or giving them a big bunch of other choices for sites to go to(traffic leaks).
Next bitch is about non adult membership sites for marketing on the net or any other type of membership site. If you are purporting to teach someone how to do something don’t fill the site you expect members to pay for with adsense code, Kontera code, YPN or anything else.
I blew a whole 5 bucks on a site last night and an ebook and when I got to the site it was just full of such crap. It was a crappy site that used frames and the guy couldn’t even design it so only the frame that changed would be loaded. He reloaded the whole dam site, every time. Obviously not quite the guru he thinks he is.
Next problem with that site was it was full of adsense and other crap that made the site look like he was making me pay for access to be advertised to. Sorry, no, that doesn’t keep members either. Nor did he quite have what he advertised he had.
The last problem with the site was he was using outdated html code in all of his site templates. So 5 minutes after I’d joined I was ready to cancel. You supposedly could do that by sending an email to support. NBD there, it’s kinda common to do it that way but it’s not common when you get a reply back that says “Technical details of permanent failure: Google tried to deliver your message, but it was rejected by the recipient domain. We recommend contacting the other email provider for further information about the cause of this error. The error that the other server returned was: 550 550 No Such User Here (state 14).”
So naturally I added them to my blacklist on mailwasher and they’ll never see another penny from me nor will anything they ever promote for someone else. Furthermore I’ll warn anyone who asks me about them. How many sales do you think they killed with those tactics?
Shooting yourself in your own foot, multiple times, is the height of stupidity. It doesn’t make you sales but it does make you enemies. Viral marketing is a good thing but I’ll tell ya this much, bad news on the net travels much faster than any viral marketing. Lying to surfers, cheating surfers(in their opinion) will travel much faster than any viral marketing you may do. MOF you might call it committing viral bankruptcy because you’re going be out of business real quick. Either that or the chargebacks will kill ya.
All you have on the net is your reputation with the surfer. Do anything to damage that and you might as well fold up and go to McDonalds for a job because you’ll make more money there. It’s that simple.
I’m sure some of my sites have traffic leaks all over the place. I’m sure I’ll fix them when I run across them. I’m sure I misrepresent something, somewhere, and, I’m sure I’ll fix it when I understand I’m doing it.
Surfer traffic is not a numbers game, well, unless you own a tgp. It’s a highly targeted traffic game. You spend a lot of time trying to get traffic and sell it an ID or something else that you will make money on. Doing anything to get in the way of that sale is downright stupidity and means you’ve wasted your time in getting the traffic to begin with.
The days where all the lying, cheating, spamming and other sneaky crap that used to work are long gone yet most people haven’t changed their approach to selling since they started. Still doing the same old crap they always did and then whining their sales aren’t good or they aren’t making any money.
Stop jerking the surfer around like it’s still 1999 and you will probably make a lot more money.
Give the surfer what they want and you’ll make money. Lie to them, use tricky wording, don’t have what you tell them you have, make it hard for them to find what you have, use popups that trap them in your site, disable their back button and do whatever else you want.
Put up incomplete sites and send your surfers elsewhere for the information you should be providing. ROTF, then pray they come back. I don’t know why they would as you had to send them away to help them and they probably found something else while they were off looking for help you should have given them.
Please keep those tactics up because then when they come to my sites it makes it much easier for me to sell to them. I appreciate it a lot and thank you.